Advantages of translating your website. Globalization has allowed many activities to be carried out through the Internet. Undoubtedly, among the most notable aspects is the immediate access to information that can be disclosed in real time and electronic commerce, which not only allows you to make purchases virtually, but also allows products to reach markets around the world. that were previously inaccessible. This is why web pages have become a great advantage for thousands of companies that want to reach as many people as possible. In the same way, it is important to mention that a company’s website also serves as a reflection of its corporate values, its image and its identity as an organization.
Generally when a user wants to make a query or buy on the internet, he enters keywords into a search engine to get relevant results that redirect him to specific web pages containing a variety of content. Therefore, a communication channel is opened as wide as desired. Now, if you really want to reach as many people as possible, it is important to consider web translation.
Web pages are usually written in a single language. Generally, in English, which is considered the language of dissemination worldwide. But the reality is that a large part of the general public does not have a linguistic competence that allows them to navigate comfortably in this foreign language or in others. It has been shown that consumers tend to consult web pages written in their own language and are more likely to buy a product from a website written in their own language. For this reason, at a time like the present, it is important for companies to internationalize their content reliably. Some of the benefits of translating a web page are:
- Reach a larger audience
A large number of Internet users are located in Asia or the Pacific, therefore the translation of a web page into other languages will greatly improve global communication. Translating the website into multiple languages gives access to a larger audience that may be equally interested in the products or services that your company offers.
- Greater customer satisfaction
Localized websites lead to higher customer satisfaction, as long as there is a well-done translation. It is also necessary to check that the user experience is optimal, that you can browse and make purchases without problems and that the message on the page is attractive. If customers notice that the company adapts its products or services to their needs, greater satisfaction will be generated. This leads to a better reputation, repeat business, and more customers.
- Boost in search engines
Translating the web page into different languages achieves an increase in ranking and a Google boost for the website. This is because when the page is translated and localized into different languages for different regions, the needs of the clients are being met.
- Competitive advantage
The fact of being on the Internet is already a competitive advantage in many sectors, but if in addition to that you have a website translated into different languages, you will obtain greater differentiation from other companies. If the translation of the website is not carried out, it will be at a competitive disadvantage, losing against local companies and also against other foreign companies that better localize their content.
- Sales increase
If done properly, the investment made in the localization of the website will bring with it an increase in sales and turnover. The translation of web pages facilitates the achievement of new clients, so this will be reflected in sales in the medium and long term. To get the maximum return on your localization investment, it’s important to narrow down the languages you’re translating into with prior research and decide where demand for your products is likely to be greatest.
- Improve the reputation and image of your business
Finally, if the web page is well defined and translated into several languages, it will be transmitting an image of internationalization, professionalism and experience for the user. The website is the first contact that future clients will have with the company, therefore it should always reflect a good image of the company.
At LingoCall we provide professional website and digital platform localization services. Contact us right now and we will gladly make a budget according to the needs of your company.